Bodog Makes BodogLife.com Its New Permanent Home

In a move similar to when Coca Cola introduced New Coke then launched Coke Classic, but completely different because that didn't involve a patent troll but instead a new soda that tasted like Pepsi crap, Bodog unveiled yesterday that its new permanent domain name is BodogLife.com, which it says more accurately captures what the Bodog brand is all about.

"Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind," said Bodog's Calvin Ayre. "That said, although the Bodog address is changing the bottom line is: at Bodog, it's business as usual. Same great site, just a new Web address."

The new address now replaces newbodog.com as Bodog's main domain name, which was the URL Bodog had initially switched to after a patent troll swiped bodog.com with the help of some shady shyster named Raymond Niro.

Those with newbodog.com bookmarked will be automatically redirected to bodoglife.com, and it appears Bodog branded sites like the Bodog Beat, Bodog Fight, Bodog Music and the Bodog Nation, home to the Bodog Girls, are keeping their "new" domain names for now, although they can be accessed directly from bodoglife.com.

For Calvin's personal take on the new domain name go here and for videos of him living the Bodog Life, which is exactly the same as the Wicked Chops Poker Life minus current/first wives, go here.

Bodog's press release on the new home on the Internet after the jump.

For Immediate Release
September 18, 2007

St. Johns, Antigua - High stakes, hot women and killer parties in exotic locales - Bodog has always known how to roll. It's all part of the company's play hard philosophy and now it's all part of the Bodog life, as the digital entertainment giant is pleased to announce the launch of www.bodoglife.com

Recently, there have been changes at Bodog concerning the company's domain name. Bodog temporarily used newbodog.com after their root domain was hijacked in a frivolous patent dispute. In an effort to move to a more accurately-named home, the company is pleased to announce bodoglife.com.

"Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind," said Calvin Ayre, Bodog's founder. "That said, although the Bodog address is changing the bottom line is: at Bodog, it's business as usual. Same great site, just a new Web address."

Though the domain dispute caused some drama throughout the company, a talented staff of over 1000 people rallied together and maintained the billion dollar business on a strong growth curve during one of the busiest seasons. In addition to debuting the new domains, the company launched a Football Fantasy site, announced the winner of their Bodog Battle of the Bands contest on fuse TV, launched multilingual customer service, had a Bodog qualifier at the final table of the World Series of Poker Europe and put a new season of Bodog Fight into post-production. Phew.

Bodog is still the most trusted place on the planet to get your kicks, whether they be poker, music, mixed martial arts, casino or sports betting.

This is Bodog. This is the life.

www.bodoglife.com. Play hard.

Comments

[BJ Nemeth]

I will heartily concede that New Coke tasted like crap, however.

[BJ Nemeth]

I'm offended with your implication that Pepsi tastes like crap. I've never tasted crap, but I assume it must taste better than Pepsi.